As we celebrate International Women's Day, we at Triona, nestled in Ardara, Co. Donegal, reflect on how the influence of women has profoundly shaped our brand. Founded by Dennis Mulhern in 1984, Triona was named after his daughter, Catriona, and has since become synonymous with the timeless elegance of Donegal Tweed.

While our brand caters to both men and women, our recent international success owes much to an icon of fashion and an inspirational woman, Sarah Jessica Parker. Her choice to wear our Faye Coat on the latest season of "And Just Like That," the "Sex and the City" spinoff, has brought global attention to our craftsmanship.

Triona Mulhern Ladies

However, amidst the buzz surrounding SJP, it's essential to recognise the numerous women behind our brand, tirelessly promoting Irish tweed and preserving its heritage in Donegal. Among them is Anne Mulhern, Dennis's wife, whose warmth and storytelling prowess bring the tale of Triona and Donegal Tweed to life. Also integral are Dennis and Anne's daughters, Catriona and Patricia, who play vital roles in running the business.

Triona As Seen On

Amy Huberman, Emily O'Donnell and Maura Derrane in Monochrome Triona

Notable Irish figures like Mandy Maher, Maura Derrane, Muireann O'Connell, Amy Huberman, Laura Bonner and Emily O'Donnell have also lent their support, showcasing our brand on their social platforms. Yet, on this special day, we want to spotlight the remarkable women within our own ranks who contribute to our success daily.

Mandy Maher and Pauline Doogan

Mandy Maher pictured with Pauline Doogan

Many of you who have visited our stores may have encountered outstanding individuals such as Nickie, Patricia, Áine, Rebecca, Emma, Teresa, Caitlin, and Abbie. Today, we shine a light on our exceptional floor manager in Donegal Town, Pauline Doogan. Pauline's dedication to Triona spans many years, and she has truly become part of our family.

Triona Staff

Teresa, Patricia, Pauline on International Women's Day

As an exemplary host, Pauline ensures that every visitor feels welcomed and valued in our establishment. She imparts her hospitality wisdom to our staff, ensuring they provide the warmest Donegal welcome to all customers. From giving guided tours of our handloom to crafting delightful Irish Coffees, Pauline's contributions go beyond expectations.

Pauline giving a tour of our hand loom

Pauline giving one of her famous tours in Donegal Town

Whether she's dressing our store windows or meticulously merchandising displays, Pauline consistently goes above and beyond for Triona. Today, on International Women's Day, we extend our heartfelt gratitude to Pauline and all the remarkable women at Triona who contribute to our journey and success. Happy International Women's Day from all of us at Triona

March 08, 2024 — Customer Service