Triona 2024 | A Year of Milestones and Memories
As 2024 draws to a close, we at Triona are reflecting on an incredible year filled with milestones, collaborations, and a deepened connection to our customers. From celebrating our heritage to launching new collections, it has been a journey of growth and creativity. Here’s a look back at some of the highlights that defined our year.
40 Years of Triona
This year marked a major milestone: 40 years since Triona was established. From our beginnings in Ardara, Co. Donegal, we have grown into a brand synonymous with Irish craftsmanship, quality, and timeless style. We celebrated this achievement by revisiting our roots, creating collections that honour our heritage while embracing contemporary trends.
The Heritage Reverie Collection
One of our standout moments was the launch of the Heritage Reverie Collection for Autumn/Winter 2024. This collection, which featured the elegant Clodagh Double-Breasted Tweed Jacket in Grey Herringbone and other timeless pieces, captured the essence of Donegal’s rich landscape and storied history. We showcased the collection through a campaign that highlighted the craftsmanship behind each piece, sharing the inspiration with our customers through blogs, social media, and a feature in the Irish Times Magazine.
Memorable Collaborations
2024 was also a year of exciting partnerships. We were delighted to collaborate with notable figures such as Maura Derrane, who wore our Grey Herringbone Clodagh Jacket, and Amy Huberman, who showcased our Black and White Faye Trench Coat—the same style famously worn by Sarah Jessica Parker in And Just Like That. These collaborations brought our designs to a broader audience, reinforcing Triona’s place in the world of luxury fashion.
A Global Connection
Our customers continued to inspire us this year. From Vancouver Island to the cliffs of Donegal, your love for our tweeds and woollens reminds us why we do what we do. We’ve had the pleasure of connecting with many of you. These moments underscore the meaningful relationships we’ve built over the years.
Enhancing the Shopping Experience
We also focused on improving how we serve our customers. Behind the scenes, we worked tirelessly to ensure our products were showcased beautifully, from updated website designs to newsletters and Instagram posts that captured the spirit of our brand.
Donegal: The Heart of Triona
Celebrating nearly a decade in Donegal Town and participating in events like Love Donegal Day reminded us of our strong connection to this beautiful county. It’s here, amidst the rolling hills and rugged coastline, that our designs are brought to life, weaving together tradition and modernity.
Looking Ahead
As we step into 2025, we remain committed to honouring our heritage while looking forward to new opportunities. From fresh collaborations to expanding our collections, the future holds exciting possibilities. We’re grateful to each of you for being part of our journey and for making 2024 a year to remember.
Here’s to another year of style, craftsmanship, and connection. Sláinte!